Free download
The free guide to leaflet advertising that converts
Everything we've learned about making the doorstep pay — design that gets read, the postcodes worth targeting, timing, offers and how to measure response.
What's inside
- The 7 elements of a leaflet people actually keep
- How to choose postcodes that match your best customers
- Single vs double-sided vs solus — when each pays off
- Timing your drop for maximum response
- How to measure ROI (and prove it with GPS data)
- The mistakes that waste most leaflet budgets
Written by the FlyerDrop team at Salisbury Media Group Ltd, based on real Wrexham campaigns.
Leaflet advertising that actually works
Done well, leaflet advertising is still one of the highest-ROI channels in local marketing — but only when the creative, the targeting and the delivery all pull their weight. Here is the short version of what's inside the guide.
1. Design a leaflet people keep
One clear offer, one obvious next step and a headline that speaks to the reader — not about you. Strong design is the difference between a leaflet that gets read and one that goes straight in the bin, which is why every FlyerDrop print package includes free professional design.
2. Target the right postcodes
Match your drop to where your best customers actually live. Our coverage map lets you pick postcode areas across Wrexham, Flintshire and the Dee Valley and see how many homes each covers.
3. Single-sided, double-sided or solus?
Double-sided gives you room to sell; a solus drop puts your leaflet through the door on its own for maximum impact. The guide explains when each pays off.
4. Time your drop
Seasonality, paydays and local events all move response. Plan around them — or join the Frequent Flyer Club to stay in front of your market every quarter.
5. Measure the response (and prove it)
Use a dedicated phone number, landing page or offer code so you can attribute enquiries. With FlyerDrop you also get GPS proof of delivery, so you always know your leaflets actually landed.
Want the full version? Grab the free guide above, or get an instant price for your campaign.